Microsoft Sam – Every Corona Virus Commercial is Exactly the Same

Zijn al de Corona Virus commercials hetzelfde (foto Marketing Tribune)

Published op 15 apr. 2020

Corporate Corona Virus Response video’s are eerily similar.
*Cue somber piano music*

When a company or brand releases a Corona Virus Response ad, they might tell you that we’re living in uncertain times, but that we’re here for you. They may say their top priority is people and families by bringing their services to thecomfort and safety of your home. And don’t forgetwe’re all in this together!


What’s the deal? In reality, many companies have found themselves short on cash, almost overnight. They needed to get a message out – and quick. They asked their teams to throw something together. Since they can’t film a new ad because of social distancing, they compiled old stock B roll footage and found the most inoffensive royalty free piano track they could find. This, combined with a decade of marketing trends dictated by focus groups and design by committee, released a tsunami of derivative, cliché, ads all within a week of one another. It’s not a conspiracy – but perhaps a sign that it’s time for something new.


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