Gepubliceerd op 14 sep. 2018 Thanks to Cheddar for sponsoring this episode! Check out their video on the iconic ad campaign that saved Old Spice here: https://chdr.tv/youtu8b4a6 Support me on Patreon to get early access to my future videos: https://www.patreon.com/business_casual Join me at BC’s subreddit and on social media: Reddit: https://reddit.com/r/businesscasual Facebook: https://www.facebook.com/business.casual.yt Twitter: https://twitter.com/BusinessCasual0 52nd video of the Behind the Business Series. The Netherlands is one of Europe’s economic centers, despite its small size. This surprising twist of history is due, however, to a less savory turn of events. During the 16th century the Dutch were under the dominion of the Spanish Empire and they didn’t like that very much. They fought for their independence for 80 years and their country suffered greatly because of it. Back then the Spanish controlled the lucrative Asian spice trade, which the Dutch economy relied on. However, when the Spanish closed off Lisbon (then the spice hub of the world) the Dutch had no choice but to sail to the Far East and claim the spice trade for themselves. While the Spanish were bogged down in a costly war against the English, the Netherlands swooped in and took over the Asian spice trade … Meer lezen over Business Casual – When The Dutch Ruled The World: Rise and Fall of the Dutch East India Company